At the height of COVID-19, Independence Blue Cross and United By Blue collaborated to create a grocery delivery program to help seniors get the food and household supplies they needed at no cost. Through the program, the two organizations delivered nearly 40,000 bags of groceries to Medicare Advantage members.
“In the beginning of the pandemic it was a very, very scary time. People were isolated and the one thing we can do that really promotes caring is delivering food.”– Heidi Syropolous, M.D., geriatrician and Independence medical director
The items delivered were intentionally selected, including a mask, two rolls of toilet paper, one roll of paper towels, dairy, meat, eggs, fruit, vegetables, bread, pastries, and homemade soup. Independence and United By Blue focused on fresh, non-frozen foods that were locally sourced, allowing them to avoid supply chain disruptions facing larger, national chains.
Independence Blue Cross offers products through its subsidiaries Independence Hospital Indemnity Plan, Keystone Health Plan East and QCC Insurance Company — independent licensees of the Blue Cross and Blue Shield Association.