Sheila Watko Archives

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Featured Health & Well-being Media Coverage

Ellen Riccobene discusses men’s preventive health on NBC10’s “Healthy You”

Dr. Ellen Riccobene, vice president of Clinical Care Transformation at Independence Blue Cross (IBX), joined NBC10’s Sheila Watko for a “Healthy…

Alicia PendergrassJuly 9, 2026

Events & Sponsorships Leadership Media Coverage

Steve Fera highlights IBX support of Wawa Welcome America on NBC10

Independence Blue Cross (IBX) Executive Vice President of Public Affairs Steve Fera recently joined NBC10…

Kayla WeylerJuly 2, 2026

Community Featured Leadership Media Coverage

Koleen Cavanaugh discusses nursing, Celebrate Caring campaign during NBC10 “Healthy You” segment

Independence Blue Cross (IBX) Senior Vice President and Chief Marketing Officer Koleen Cavanaugh recently appeared…

Ajé KingMay 9, 2025

Featured Media Coverage Seniors & Medicare

Kortney Cruz discusses Medicare and what you should look for in a plan on NBC10’s “Healthy You” segment

Independence Blue Cross (IBX) Senior Vice President of Government Markets Kortney Cruz talked about Medicare…

Ajé KingNovember 2, 2024

Featured Health & Well-being Leadership Media Coverage

Dr. Rodrigo Cerdá offers an overview on primary care providers on NBC10’s “Healthy You”

Independence Blue Cross (IBX) Senior Vice President of Health Services and Chief Medical Officer Dr.…

Ajé KingAugust 30, 2024

Featured Health & Well-being Media Coverage

Dr. Ellen Riccobene discusses the benefits of being outdoors on NBC10

In a recent segment of NBC10’s “Healthy You” series sponsored by Independence Blue Cross, Dr. Ellen…

Ajé KingJune 27, 2024

Featured Health & Well-being Media Coverage

Dr. Rodrigo Cerdá talks about diabetes on NBC10’s “Healthy You”

In a recent segment of NBC10’s “Healthy You” series sponsored by Independence Blue Cross (IBX), Rodrigo Cerdá, M.D.,…

Ajé KingJanuary 4, 2024

Events & Sponsorships Featured Health & Well-being Leadership Media Coverage

Dr. Rodrigo Cerdá talks men’s health on NBC10’s “Healthy You”

In the most recent segment of NBC10's "Healthy You" series sponsored by Independence Blue Cross…

Ajé KingJuly 11, 2023

Featured Health & Well-being Health Insurance Media Coverage

Independence and NBC10 discuss Medicaid redetermination options and eligibility on NBC10‘s “Healthy You

In a recent segment of NBC10's “Healthy You” series sponsored by Independence Blue Cross (Independence),…

Ajé KingJune 14, 2023

ABOUT INDEPENDENCE BLUE CROSS:
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For more than 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness.

To learn more, visit ibx.com. Connect with us on Facebook, LinkedIn, and Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Independence Blue Cross is a subsidiary of Independence Health Group, Inc. — independent licensees of the Blue Cross and Blue Shield Association, serving the health insurance needs of Philadelphia and southeastern Pennsylvania.
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