Live Fearless at Philadelphia Zoo’s New WildWorks Ropes Course—presented by Independence Blue Cross

Ribbon Cutting ceremony for WildWorks rope course at Philadelphia Zoo
Independence CEO Dan Hilferty joins Philadelphia Zoo President Vik Dewan and Independence Visitor Center President & CEO Jim Cuorato for the opening of the Zoo’s new WildWorks zip line and ropes course. Philadelphia, PA – Guests at Philadelphia Zoo can now immerse themselves in an aerial adventure crossing bridges, balancing on ropes,...
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Get in the Game with Independence and the Philadelphia Union

Philadelphia Union Logo

Incentive program inspires members to be Fearless Fit

PHILADELPHIA — Independence Blue Cross (Independence) announced a new initiative with the Philadelphia Union (Union) to engage members and inspire them to find their Fearless Fit motivation. The Get in the Game incentive program offered through Independence’s Achieve Well-being platform gives members the opportunity to win exciting prizes from the Union simply for completing health-focused activities....
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Independence celebrates Philadelphia’s iconic rowing regatta

Dad Vail Regatta
Independence VP Corporate Communications Donna Farrell joins Mayor Jim Kenney, Thomas Jefferson University Chancellor Stephen Spinelli Jr., Ph.D., and President of the Dad Vail Regatta Organizing Committee Jim Hanna for the kick-off of the 2018 Regatta. Thousands of student athletes from over 100 colleges and universities in the United States and Canada gathered in Philadelphia over Mother’s Day weekend to compete in the largest collegiate regatta in North America: the Jefferson Dad Vail Regatta....
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A new season of fun kicks off at the Blue Cross RiverRink Summerfest

Summerfest
Photo courtesy of The Delaware River Waterfront Corporation Whether you come for the roller skating, the amusement park rides, or the mini-golf, there is a lot to be excited about as Independence Blue Cross kicks off another Summerfest season at the Blue Cross RiverRink. Located on Columbus Boulevard at Penn’s Landing at 101 S....
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Blue Cross Blue Shield Association launches 2018 Faces of Fearless contest

Faces of Fearless 2018
Independence Blue Cross invites members to submit their stories of triumph and perseverance for a chance to win the Blue Cross Blue Shield Association 2018 Faces of Fearless℠ Award. The award winner receives a trip for four people to Disney World in Orlando, Florida, in May 2018. Now through Wednesday, February 28, members can go to bcbs.com/facesoffearless to submit stories of how they took on a challenge to live a healthier life and how Independence helped them along the way....
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Independence Debuts locally-produced “Live Fearless” tv spot during Olympics

Live Fearless - Olympic Spot
Viewers of the 2016 Summer Olympics had the opportunity to catch Independence’s newest Live Fearless commercial, which debuted during the Opening Ceremonies on August 5. Themed “Back in the Game,” the 30-second spot – which continues to air locally ‒ supports the campaign with a new Philadelphia-centric storyline. The commercial features an older Philadelphian who fearlessly gets “Back in the Game” by giving up his unhealthy morning routine for a more healthy one....
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