New race logo and website highlights the 40th anniversary of the Philadelphia Department of Parks & Recreation Blue Cross Broad Street Run

Lottery for the race opens on February 1

In celebration of the 40th anniversary of the Philadelphia Department of Parks and Recreation’s annual Blue Cross® Broad Street Run, the city and title sponsor Independence Blue Cross (Independence) today unveiled a new race logo and enhanced website. The improvements simplify and streamline race information and make the site mobile-friendly and easier to navigate....
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Another sell-out for the annual Blue Cross® Broad Street Run

It was a near picture-perfect day for more than 36,000 finishers for the 39th annual Blue Cross® Broad Street Run on Sunday, May 6. The nation’s largest 10-miler is one of Philadelphia’s most beloved springtime events and takes runners from north Philadelphia to the Navy Yard — passing iconic landmarks such as Temple University, City Hall,...
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Philadelphia Department of Parks & Recreation opens registration for Blue Cross Broad Street Run lottery on February 1

Philadelphia, PA — Registration for the Philadelphia Department of Parks and Recreation’s 39th annual Blue Cross® Broad Street Run opens today at broadstreetrun.com. Registration will continue until 11:59 p.m. on Friday, February 16, 2018. For the 22nd consecutive year, Independence Blue Cross (Independence) is the title sponsor of the 10-mile run, which is the nation’s sixth largest road race....
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Independence Debuts locally-produced “Live Fearless” tv spot during Olympics

Live Fearless - Olympic Spot
Viewers of the 2016 Summer Olympics had the opportunity to catch Independence’s newest Live Fearless commercial, which debuted during the Opening Ceremonies on August 5. Themed “Back in the Game,” the 30-second spot – which continues to air locally ‒ supports the campaign with a new Philadelphia-centric storyline. The commercial features an older Philadelphian who fearlessly gets “Back in the Game” by giving up his unhealthy morning routine for a more healthy one....
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More than 34,000 runners weather the cold and rain in the 37th annual Blue Cross Broad Street Run

blue cross broad street run
The cold, rain, and occasional wind gusts didn’t stop more than 34,000 runners from participating in the 37th annual Blue Cross Broad Street Run on Sunday, May 1. The run, which is the nation’s largest 10- miler, takes participants from Broad Street and Sommerville Avenue to the Navy Yard — all the while passing iconic Philadelphia landmarks such as Temple University,...
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