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Independence Blue Cross pledges to “Never stop caring”

A new tagline and campaign debuts, launching across all touchpoints Independence Blue Cross (IBX) today…

Ajé KingJuly 15, 2026

ABOUT INDEPENDENCE BLUE CROSS:
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For more than 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness.

To learn more, visit ibx.com. Connect with us on Facebook, LinkedIn, and Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Independence Blue Cross is a subsidiary of Independence Health Group, Inc. — independent licensees of the Blue Cross and Blue Shield Association, serving the health insurance needs of Philadelphia and southeastern Pennsylvania.
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Independence Blue Cross pledges to “Never stop caring”

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