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Independence Blue Cross launches sixth annual Celebrate Caring campaign to recognize outstanding nurses

Nominate a nurse in the region by Sunday, May 12

Independence Blue Cross (IBX) is now accepting nominations for the 2024 Celebrate Caring campaign, which highlights the extraordinary work nurses in the region do every day. Members of the community can help IBX recognize those special nurses who demonstrate a continued excellence when caring for others by submitting nominations at by Sunday, May 12. National Nurses Week is May 6-12, 2024.

Award winners and a new honor

IBX will select and announce three winners. The company will make a $2,500 donation to a nonprofit of each winning nurse’s choice and award them a $500 gift card.

This year, IBX will also introduce a new honor as part of the campaign. The three Celebrate Caring winners will receive the Sunshine Award, in memory of Paula Sunshine, the former IBX senior vice president and chief marketing officer who was instrumental in creating the campaign.

“Nurses touch countless lives and lift us up when we need it most, which is why Independence Blue Cross makes this campaign a yearly tradition. We hope this new honor will serve as a reminder of Paula’s commitment to shining a light on the important role nurses play in patient care, said Koleen Cavanaugh, senior vice president and chief marketing officer at Independence Blue Cross.

More on Celebrate Caring

Over the past five years, IBX has received thousands of Celebrate Caring nominations for selfless nurses in a variety of health care settings. Through the years, IBX has highlighted nearly 60 nurses through Celebrate Caring storytelling and celebrations. You can read their stories on the IBX Insights blog.

Media partners 6abc and iHeartRadio will encourage submissions and showcase the winners. Additionally, IBX will work with local health systems, hospitals, physician offices, clinics, and schools, to help boost nominations. Previous Celebrate Caring winners have also helped raise awareness for the campaign.

How to get involved

Go to via desktop or mobile to fill out a short submission form. You’ll be asked to submit:

  • The nurse’s name and workplace – IBX is looking for nurses that work in a variety of settings across Pennsylvania, New Jersey, and Delaware.
  • Your name and relationship to the nurse – grateful patient, supportive coworker, adoring partner, or good friend? Let us know!
  • A brief description of why the nurse should be selected. We encourage submitters to speak from the heart. We want to know what stands out to you about this person and why they should be selected. We read every submission.

Follow and engage with IBX on social media using #CelebrateCaring. We’ll share stories about nurses throughout the submission period – including spotlights of previous winners and nurses who work at IBX. Finally, tune in to meet our 2024 Celebrate Caring winners in July!

Nurses at IBX

Nurses work across many departments at IBX to advocate on behalf of our members: Informatics, Disease Management, Behavioral Health, and more.  If you’re a member and looking for support, IBX’s Registered Nurse Health Coaches are available 24/7 by phone. Call 1-800-ASK-BLUE (1-800-275-2583) and follow the prompt for Health Coach.


Media contact:
Ruth Stoolman
215-667-9537 (mobile)