Rob Richter joins Independence Blue Cross Sales Team

By March 25, 2019July 10th, 2020Company News, Press Releases

Philadelphia, PA — March 25, 2019 — Independence Blue Cross (Independence) announces a new addition to the Sales team. Rob Richter has joined the company as consultant relationship manager.

In this role, Richter is responsible for cultivating, developing, and leading relationships with
national consulting houses and brokers with the goal of creating stronger partnerships and delivering excellent service in the marketplace. He reports to Peter Panageas, vice president of Sales at Independence.

Richter is a seasoned marketing and communications professional with more than 20 years of experience in professional service industries. Prior to joining Independence, he served as director of Sales and Marketing for Blue Cross Blue Shield’s Consortium Health Plans, where he concentrated on national accounts. Before that, Richter spent 13 years with Mercer as a proposal manager as well as a communication consultant specializing in strategic benefits communications.

Richter received a bachelor of arts degree in communications from Virginia Tech.

About Independence Blue Cross
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve 8 million people nationwide. For more than 80 years, we have been enhancing the health and well-being of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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