Philadelphia, PA — March 25, 2019 — Independence Blue Cross (Independence) announces a new addition to the Sales team. Rob Richter has joined the company as consultant relationship manager.
In this role, Richter is responsible for cultivating, developing, and leading relationships with
national consulting houses and brokers with the goal of creating stronger partnerships and delivering excellent service in the marketplace. He reports to Peter Panageas, vice president of Sales at Independence.
Richter is a seasoned marketing and communications professional with more than 20 years of experience in professional service industries. Prior to joining Independence, he served as director of Sales and Marketing for Blue Cross Blue Shield’s Consortium Health Plans, where he concentrated on national accounts. Before that, Richter spent 13 years with Mercer as a proposal manager as well as a communication consultant specializing in strategic benefits communications.
Richter received a bachelor of arts degree in communications from Virginia Tech.