Philadelphia, PA — Registration for the Philadelphia Department of Parks and Recreation’s 39th annual Blue Cross® Broad Street Run opens today at broadstreetrun.com. Registration will continue until 11:59 p.m. on Friday, February 16, 2018. For the 22nd consecutive year, Independence Blue Cross (Independence) is the title sponsor of the 10-mile run, which is the nation’s sixth largest road race. The race raises money for the American Cancer Society through runners’ donations and pledges.
Runners will register through a lottery to accommodate the large number of registrants, and winners will be posted on broadstreetrun.com on Tuesday, February 20, 2018.
The Blue Cross Broad Street Run, to be held this year on Sunday, May 6, began in 1980 with 1,500 runners racing the 10 miles from Broad Street and Somerville Avenue to the old JFK Stadium. Last year, close to 37,000 runners completed the event, including more than 13,000 Independence members. The Department of Parks and Recreation anticipates another sellout of 40,000 registered runners from across the country this year. The race registration fee is $53.
A number of additional race bibs are available for a $500 donation through four race charities — the American Cancer Society, the official race charity, the Fairmount Park Conservancy; Students Run Philly Style; or Back on My Feet Philadelphia chapter, and the American Association for Cancer Research — for people who want to avoid the lottery or are not accepted.
Runners who have completed at least ten Blue Cross Broad Street Run races in previous years and who enter the lottery but aren’t selected will be guaranteed a spot if they apply for a “tenured” runner spot by March 1, 2018. More information about the lottery and the tenured runner program can be found on the race website at www.broadstreetrun.com.
The race will be broadcast live in its entirety from 8 to 10:30 a.m. by NBC-10 and Telemundo TV.
Independence Blue Cross hosts a very active Blue Cross Broad Street Run Facebook page at www.facebook.com/ibxrun10 and a popular Twitter account at @IBXRun10. Race updates are posted regularly and runners can connect with one another, exchange training tips, and share stories.
In addition to the Blue Cross Broad Street Run, Independence will sponsor its 11th National Walk @ Lunch Day, the company’s second major health-related event, which was created by the Blue Cross Blue Shield Association. This event, which will be held this year on Wednesday, April 25, 2018, is one of hundreds that take place simultaneously across all 50 states, the District of Columbia, Puerto Rico, and Canada to demonstrate how easy it can be to fit regular exercise into even the busiest of schedules.
About the Blue Cross® Broad Street Run
The Blue Cross Broad Street Run is owned and managed by the Philadelphia Parks & Recreation Department with the cooperation of city agencies and more than 125 volunteer groups. The race is always held the first Sunday in May, and the course includes a variety of Philadelphia neighborhoods along Broad Street. The race raises funds for the American Cancer Society through runner pledges and donations and supports numerous community and charity programs throughout the Greater Philadelphia area.
About Independence Blue Cross
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve more than 8.5 million people in 29 states and the District of Columbia, including nearly 2.5 million in the region. For almost 80 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.
Ruth Stoolman, PR Manager, Independence Blue Cross
Jim Marino, Race Director, City of Philadelphia Department of Parks and Recreation