Independence Blue Cross (IBX) was recently recognized with a first-place award for its How I Know my Mind video and blog campaign focused on mental health. The award, known as a Pepperpot, was given by the Philadelphia Chapter of the Public Relations Society of America (PRSA) at its annual awards ceremony in December.
The How I Know My Mind campaign is the next chapter in the Know Your Mind campaign launched in Fall 2020. The campaign was launched to advance the company’s commitment to “whole-person health” – acknowledging that mental health is a fundamental part of a person’s overall health.
In this new phase, the actionable ideas come not just from experts, but also from peers with whom the public can relate. Subjects in the videos acknowledge their challenges with loneliness, anxiety, and depression. Some examples of videos include:
- Profiling members of the “We Can Row” breast cancer survivors at the Whitemarsh Boat Club in suburban Philadelphia. They shared how rowing helped them gain strength, confidence, and a valued group of support through the sport.
- Talking to barbers and clients at a Black barbershop in Philadelphia. We learned that the barbershop doesn’t just make you look good — it can make you feel good, too. Barbers and clients from Da’ Thairapist Hairquarters in South Philadelphia discussed the impact the Black barbershop has on their mental health.
- Venturing to the West Oak Lane Older Adult Center in Philadelphia to learn how important community centers can be to fostering companionship and supporting well-being.
The IBX Corporate Communications teams led this campaign with the support of SteegeThompson Communications.