Governor Tom Wolf announced that Paula Sunshine, senior vice president and chief marketing executive at Independence Blue Cross (Independence), will serve as a member of the newly created Pennsylvania Health Insurance Exchange Authority. The purpose of the Authority is to create, manage, and maintain a competitive state-based Marketplace where individual consumers can enroll in health insurance plans.
“Paula is a balanced and experienced voice in the consumer market,” said Independence CEO Dan Hilferty. “Her knowledge, combined with her deep understanding of the customer experience, strongly positions her to help lead the new Authority through a successful transition for our Commonwealth.”
At Independence, Ms. Sunshine oversees all commercial and consumer marketing activities, including product development and execution; advertising and creative services; the member experience; and all customer, broker, and member communications. Since joining the company in October 2007, Ms. Sunshine has held key roles in marketing, sales, and operations quality assurance – where she began her tenure with the company. In 2010, she transitioned from Operations to Marketing, where she was responsible for building and managing Independence’s Affordable Care Act business line.
Ms. Sunshine holds a bachelor of arts degree in mathematics from Emory University and a master of business administration from the Wharton School at the University of Pennsylvania. She currently serves as executive sponsor of the Women of Independence, an associate resource group at Independence. She also serves on the advisory board of Public Citizens for Children and Youth and the boards of Congreso de Latinos Unidos and Quil, a healthcare joint venture between Independence and Comcast.