Independence Blue Cross (Independence) and The Philadelphia Tribune continue to address health disparities for African Americans in a new phase of Our Community. Our Health. The public health awareness campaign incorporates a focus on disproportionate and adverse maternal health outcomes for African American women in Philadelphia. Our Community. Our Health. will address these disparities using print ads, social media content, and video.
Independence President and CEO Greg Deavens and The Philadelphia Tribune President and CEO Robert Bogle kicked off this new phase of the campaign with a signed open letter.
Our Community. Our Health. launched in November of 2020 to address racial health disparities like diabetes and heart disease in the African American community. The campaign entered a new phase in 2021 with a focus on COVID-19 vaccines to encourage vaccination in the Philadelphia region.
For more information, visit ibx.com/ourhealth.