The Philadelphia Tribune won a first-place award at the recent National Newspaper Publishers Association (NNPA) Convention for “Our Community. Our Health.,” a public health awareness campaign launched in partnership with Independence Blue Cross in November 2020. The campaign took the top prize in the Original Advertising category.
The Tribune, the nation’s oldest continuously published newspaper reflecting the African-American experience, won five other national awards at this year’s NNPA Convention.
The NNPA represents 230 African American owned newspapers and media companies throughout the United States. Mr. Irv Randolph, managing editor of The Tribune, accepted the award at the event. Mr. Robert W. Bogle, the newspaper’s president and CEO, was also in attendance.
Soon to begin its fourth year with a new phase of the campaign in the fall, Our Community. Our Health. provides information and resources to the African American community about major conditions impacting health and quality of life – like heart disease, diabetes, obesity, maternal health, and COVID-19.
The campaign includes ads, videos, and a robust social media component that features prominent African American community leaders. It aims to inspire positive actions like eating healthy, being active, knowing your family history, and getting necessary vaccinations.
In 2021, the Philadelphia chapter of the Public Relations Society of America honored Our Community. Our Health. with a first-place award.