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Independence rolls out new IBX ad campaign for 2023 Open Enrollment

Independence Blue Cross (Independence) has introduced a new advertising campaign featuring the company’s digital identity, IBX, as an illustration of the company’s commitment to be the insurer you can lean on.

Each ad promotes a positive and uplifting message with bold colors, clear headlines, concise language, and people of different ages and backgrounds. With the letters IBX appearing in each ad, members can be seen leaning on the insurer when they need to.

“Everyone has unique needs and preferences when it comes to health care and insurance. And Independence Blue Cross will be there when our members need us,” explained Koleen Cavanaugh, vice president of Marketing for Independence Blue Cross.

The new campaign launched at the beginning of Open Enrollment for individuals and families. It includes television, radio, print, digital, billboards, and social media ads to reach a range of diverse audiences. It will continue all year with brand messaging for a consistent brand presence. View the campaign’s new television ads here and here.