NBC10, Telemundo62, and Independence Blue Cross team up for “Know Your Mind” campaign

By February 16, 2021February 17th, 2021Company News Featured Press Releases

PHILADELPHIA — February 16, 2021 — NBC10 and Telemundo62 have teamed up with Independence Blue Cross (Independence) to launch Know Your Mind, a public awareness campaign to educate the community about symptoms of depression and anxiety, and provide resources on how to get help during these emotionally challenging times. Hosted by NBC10’s Jim Rosenfield and Stephania Jimenez, the campaign runs from February through May and will feature tips and insights from local mental health experts. Telemundo62 anchor Iris Delgado will host a weekly Spanish language segment, Cuida Tu Salud Mental, for Telemundo62 viewers.

“We are pleased to partner with Independence Blue Cross to bring this important content to our viewers at a time of great need,” said Ric Harris, President and General Manager of NBC10 and Telemundo62. “Hearing from a variety of experts will go a long way to reduce the stigma in seeking mental health services and let people who are suffering know that they are not alone.”

Independence launched Know Your Mind in November 2020 with a website, videos, and social media posts focused on understanding depression, anxiety and self-care and offering advice from local mental health experts. Know Your Mind features Independence Medical Directors Patricia Guerra-Garcia, MD, and Ryan Connolly, MD, MS; as well as volunteer community mental health experts Monica Campbell, Ph.D; Tamar Chansky, Ph.D; Thea Gallagher, PsyD; and Luis Ramirez, DSW, LCSW.

Topics of discussion will range from recognizing depression and anxiety, to self-care tips and how to talk to your health care provider about a mental health concern. Telemundo62 programming will address the challenges that face Spanish-speaking and immigrant communities.

“We have found a willing and able partner in NBC10 and Telemundo62 and are grateful for their ability to bring this content to diverse communities throughout our region,” said Independence’s Dr. Connolly. “People living with depression or anxiety shouldn’t feel like they have to tough it out. Not getting help can affect your physical health, too.”

Content will appear on Philly Live, NBC10’s weekday lifestyle program, while news segments will air on Philly Live: Sports Edition, At Issue, Enfoque, and other local news programming.

“This is one of the largest and most comprehensive collaborations the stations have ever undertaken,” Harris said. “Staff at every level are interested in contributing to this project, as mental health challenges during the pandemic are so prevalent.”

For more information, visit NBC10.com/KnowYourMind or ibx.com/KnowYourMind.

Media Contact:
Ruth Stoolman
ruth.stoolman@ibx.com
215-667-9537 (mobile)