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Independence Blue Cross offers unique programming to help members maintain good health

Aging is an opportunity to be relished – not dreaded. Of course, there will always be things, like genetics, that are not in our control. But, if you adopt the right mindset, have the right types of support in place, and cultivate good habits, healthy aging can be within your reach. And you’re not alone in reaching those goals. Independence Blue Cross (Independence) is here, just as it has been for 85 years, to help you as you age.

Comprehensive health benefits

For decades, Independence has supported members through its Medicare Advantage plans. The plans give members access to a wide array of comprehensive health benefits that strengthen the mind, body, and spirit, including:

  • 24/7/365 access to Registered Nurse Health Coaches
  • Dental, hearing, and vision coverage
  • No-cost fitness memberships available through One PassTM
  • Expanded virtual care options including, medical, behavioral health, and dermatology
  • Access to free, unlimited classes through One Day University.

“We consider those who have Medicare Advantage plans with us as more than just members. They are part of the Independence family,” said Kortney Cruz, senior vice president of Government Markets at Independence Blue Cross. “We are dedicated to providing them with the tools and resources they need to live healthy and fulfilling lives.”

Programming focused on equitable, whole-person health

Independence is focused on all aspects of members’ health – the physical, mental, social, and financial. “We take all those aspects into consideration and then come up with different ways we can support each,” said Cruz. “That’s how our Age Fearless and Camp Independence programming for seniors came to be.”

The Age Fearless and Camp Independence programs, which are for members and non-members, are focused on healthy aging and holistic health. Some of the topics covered include healthy cooking, exercising and self-care, and how to develop positive relationships. There are also classes like basket weaving, bonsai trimming, and art offered. The programming is held at different locations throughout the Philadelphia five-county region, including Independence LIVE. Virtual options are also available.

Jamal Blanks, a community development associate at Independence who helps run the programming, said he got involved because of the experiences he has had with his loved ones. “I was my mother and my grandmother’s caretaker. Trying to understand how to navigate the health care system with them and being new to it, I realized that there were some disparities that needed to be addressed. So, for me to be able to be that voice, to provide seniors with some type of guidance, has kind of become my mantra,” Blanks said.

Relationships in the community

The relationships that Independence has built over the years with YMCAs, senior centers, and other organizations in the region is what makes this programming possible.

Aimee Connor, program coordinator at the Montgomery County Senior Adult Activities Center (SAAC) in Ambler, Pa., sees the impact of this programming firsthand. “The programs that Independence supports are crucial,” Connor said. “They fuel our members’ minds and bodies, while giving them something to look forward and a reason to get out of bed in the morning.”

Independence works with 45 different YMCA’s and senior centers in the region on the programming.

For Ada Sandy, a 102-year-old member, the relationships she’s built through these programs have stood the test of time. “I’ve been a member since I was 64 years old and always knew I was being taken care of. The people who run the senior center and the programming make me feel comfortable and they make you want to come here and learn.”

Growing and thriving

Independence, a company that supports more than 108,000 local Medicare Advantage members*, has seen the programming it offers grow and thrive over the years. Giving back to the communities it serves has always been at the core of the company’s mission.

“We are there to provide resources at 65 that can help you get to 100 or even 102 years old,” Cruz said. “I love to see the ways that our programming connects seniors in the community. At an event at Moore College with 300 seniors, I noticed two older women in front of me strike up a conversation and connect on shared experiences. It was amazing to see that friendship blossom in real time and since then, they began attending programing together.”


*2023 Medicare Advantage Enrollment Numbers,

Independence Blue Cross offers PPO, HMO-POS, and HMO Medicare Advantage plans with a Medicare contract. Enrollment in Independence Blue Cross PPO, HMO-POS, and HMO Medicare Advantage plans depends on contract renewal.

Independence Blue Cross offers products through its subsidiaries Independence Assurance Company, Independence Hospital Indemnity Plan, Keystone Health Plan East, and QCC Insurance Company — independent licensees of the Blue Cross and Blue Shield Association.

The One Pass™ fitness benefit is a program provided by Rally Health, Inc., an independent company. ©2023 Rally Health, Inc. Rally, the Rally logo(s), and One Pass are trademarks of Rally Health, Inc. and/or its affiliates.

One Day University is an independent company.


Website last updated 11/29/2023