Independence logo at 1901 Market Street sets course for company’s new direction and image
Philadelphia, PA – Marking the beginning of the company’s 75th anniversary in 2013, Independence Blue Cross president and CEO Daniel J. Hilferty unveils the company’s new building signage with associates celebrating their own milestone anniversaries. “I’m proud that as we commemorate our company’s long and storied past, we also showcase the exciting and innovative ways IBC is boldly leading the way in the transformation of health care. This bright sign illuminating our new logo is a perfect way to start the celebration,” said Hilferty.
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