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Managed Healthcare Executive profiles Independence Blue Cross Vice President of Marketing Koleen Cavanaugh

By July 17, 2021April 4th, 2023Leadership Media Coverage
Koleen Cavanaugh smiling at the camera, wearing a green jacket.

Koleen Cavanaugh, vice president of marketing at Independence Blue Cross, recently sat down with Managed Healthcare Executive to discuss her dynamic career. Cavanaugh discussed her early years, current role and goals for Independence Blue Cross moving forward.

“We’re really focusing on the whole-person health, not just the medical side, but also the mental health and behavioral health side of things. We’re looking at how we can continue to improve access for members and on education,” said Koleen Cavanaugh, vice president of Marketing.