Lorina Marshall-Blake, president of the Independence Blue Cross Foundation and vice president of Community Affairs for Independence Blue Cross, introduced keynote speaker Tarana Burke at the Philadelphia Public Relations Association’s (PPRA) annual meeting, held at the Science History Institute in Philadelphia on June 5. Marshall-Blake recognized PPRA for its role in making important conversations happen, using the night’s keynote address as an example. Over 100 people attended the event.
Burke, who spent nearly a decade living in Philadelphia, shared the story that led to the “me too” movement, which turned into a viral hashtag campaign that empowers survivors of sexual violence to know they are not alone and creates a place for comfort and healing.
“Our mission as a health insurance company is to enhance the health and well-being of the communities we serve. The ‘me too’ movement is making communities healthier ― and not a moment too soon,” said Marshall-Blake.