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Independence Blue Cross names Joe Geist as Senior Vice President and Market President – National

By January 18, 2024Company Updates Featured

Independence Blue Cross (IBX) announced the hiring of Joe Geist as Senior Vice President and Market President – National. In this role, he will lead sales and retention teams for the organization’s National and large group clients.

“We are excited to have a leader of Joe’s caliber take on this role.  His passion, proven track record and strong leadership will accelerate our growth trajectory. I look forward to working with Joe to show our existing and potential customers and consultants why Independence is their best choice for health plans,” said Susan Larkin, executive vice president and president of Core Commercial Markets at Independence.

Geist will focus on solutions that enhance the customer and member experience. He will partner with stakeholders across Independence to address marketplace challenges, identify trends, help launch new products, and develop business strategies dedicated to the needs of national and large clients and their employees.

Prior to joining Independence, Geist served as vice president and chief client officer for National Accounts at Anthem Blue Cross Blue Shield. At Anthem, he led client management for the company’s western region representing more than four million medical members with a focus on National complex accounts.

He has also held sales leadership positions at other national companies, including Collective Health and Aetna, a CVS Health Company.

“I am passionate about helping people simplify, personalize and modernize the health care experience,” said Geist. “I am looking forward to bringing my national experience and industry knowledge to a strong, mission driven organization, like Independence.”

Geist graduated from Shippensburg University with a bachelor’s degree in business administration.