Philadelphia, PA — April 17, 2019 — Independence Blue Cross (Independence) has teamed up with West Chester-based nonprofit Unite for HER to send self-care boxes to Medicare Advantage members who have been newly diagnosed with breast cancer. The boxes – known as HER care boxes – will contain products carefully selected to help enhance the health and comfort of those members while they undergo treatment. They will also include a greeting card inviting members to call Independence health coaches for additional support and information on ways to register for the Unite for HER Wellness Day Program.
“We recognize that the breast cancer journey can be difficult and we want our members to know they’re not alone, and that we are here to support their physical and emotional well-being,” said Daphne Klausner, senior vice president of Senior Markets at Independence Blue Cross. “Teaming up with Unite for HER to send the HER care boxes gives us a great opportunity to show that support in a unique and thoughtful way.”
Unite for HER is a nonprofit group committed to helping breast cancer patients navigate their way through treatment by providing complementary therapies designed to help heal the mind, body, and soul. They educate women and the community about the role of healthy lifestyle choices in the prevention of disease and the promotion of wellness. The HER care boxes they provide include products such as: Jolene Hart’s book “Eat Pretty Every Day,” calendula salve, healing organic tea by Lancaster Farm Fresh, ACURE organic bath and beauty products, and Unite for HER educational materials.
“We are honored to partner with Independence Blue Cross, which is committed to serving its members in an impactful, meaningful way that is brought to life through HER care box, the gift of support and care,” said Sue Weldon, CEO and founder of Unite for HER. “Newly diagnosed women will receive Unite for HER’s mission in a box, that will bring balance, both emotionally and physically during treatment and beyond, and we are most grateful for that initiative from Independence.”
Independence is piloting this initiative with its Medicare Advantage members, specifically those newly diagnosed starting in January 2019, since the American Cancer Society reports that most breast cancers are found in women age 55 and older. The organization will continue to send HER care boxes to Medicare Advantage members as new claims come in and will be exploring opportunities to expand the offering to more members in the future.
About Independence Blue Cross
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve 8 million people nationwide. For more than 80 years, we have been enhancing the health and well-being of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more, visit www.ibx.com. Connect with us on Facebook and on Twitter. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.