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Independence Blue Cross kicks off second round of “Know Your Value” employee empowerment program

From left to right:  Independence associates Tashima Waller, Tanisha Alston, Lena Anderson, and Chief Human Resources officer Jeanie Heffernan.

Independence CEO Dan Hilferty and Know Your Value founder Mika Brzezinski  join 48 employees for launch event.

Philadelphia, PA – Independence Blue Cross (Independence) is again partnering with Comcast NBCUniversal to offer the “Know Your Value” employee development and empowerment program to a select and diverse group of associates. Launched by Mika Brzezinski, founder of “Know Your Value” and co-host of MSNBC’s Morning Joe, in partnership with NBCUniversal, the program will provide 48 Independence employees the opportunity to participate in development programs, workshops, networking events, and leadership sessions with executives from across both organizations.

Shown left to right: Daniel J. Hilferty, Independence Blue Cross president and CEO; Jeanie Heffernan, Independence Blue Cross SVP and Chief Human Resources Officer; Mika Brzezinski, founder of “Know Your Value” and co-host of MSNBC’s Morning Joe; Joe Scarborough, co-host of MSNBC’s Morning Joe.

“In its second year, ‘Know Your Value’ is already one of the most inspiring things we do with our workforce, and we are proud to partner with Mika and Comcast NBCUniversal to bring this opportunity to a new group of employees,” said Independence President and CEO Daniel J. Hilferty. “Building a program like this is our way of saying we believe in you, and we cannot be successful without you.”

As part of the year two launch, participants of the “Know Your Value” program attended a kickoff event at the Comcast Center in Philadelphia where they heard from executives at Independence, Comcast, and NBCUniversal, including Hilferty and Brzezinski.

“We are thrilled to embark on the second year of the “Know Your Value” partnership with Independence and Comcast NBCUniversal,” said Brzezinski. “Offering this one-of-a-kind program is a fantastic way for Independence to retain top talent and grow leaders within the Company. I am honored and proud to work alongside Dan, Jeanie and the Independence leadership team.”

The 2018-2019 “Know Your Value” participants represent a variety of departments and backgrounds, and their experience totals 401 collective years of service with Independence and its affiliates. An executive panel from Comcast/NBCUniversal and Independence selected the final 50 associates from nearly 200 applications. The panel looked at how a potential participant exemplifies the program’s key values — Accountability, Courage, and Empowerment — and could benefit from participating in the “Know Your Value” program.                  

About Know Your Value:
Inspired by Mika Brzezinski’s New York Times best-selling book, “Know Your Value” is a nationwide movement. Founded in 2014, “Know Your Value” is designed to create and support an empowered and inclusive community that helps all women recognize, and be recognized for, their personal and professional value by developing and inspiring their individual growth. The “Know Your Value” event series has sold-out venues across the United States and featured sessions by female leaders, experts and newsmakers, including Laura Brown, Vanessa De Luca, Donny Deutsch, EMME, Sharon Epperson, Willie Geist, Sen. Kirsten Gillibrand, Phil Griffin, Chris Jansing, Tracy Anderson, Hoda Kotb, Cindi Leive, Sen. Claire McCaskill, Andrea Mitchell, Michele Norris, Sarah Jessica Parker, Jane Pauley, Ambassador Samantha Power, Rachael Ray, Joe Scarborough, Brooke Shields, Martha Stewart, André Leon Talley, Meredith Vieira, Alex Wagner, and Nicolle Wallace. Brzezinski’s expanded book Know Your Value, which includes timely material, statistics and interviews, will be released September 25, 2018.

Media contact:
Kathleen Conlon