Independence Blue Cross recently introduced a new website, ibx.com/healthofamerica, dedicated to news and information about the Blue Cross Blue Shield Association’s Health of America initiative.
The Health of America initiative aims to understand, measure and help improve the health and well-being of all Americans. It is a source of insights, information, and powerful stories highlighting how Blue Cross Blue Shield (BCBS) companies are leading the way to better health care — and better health — for America. Through a series of analytical reports (more than 30 have been released since 2015), Health of America shares insights into health care trends, affordability, and access for all Americans.
Independence’s new site includes general information about Health of America as well as links to news releases and news stories featuring insights from many of the initiative’s reports. In most cases, Independence’s releases feature specific data about people living in the Philadelphia region.
Independence’s site also links back to the main Health of America site, healthofamerica.com, that includes all of the Health of America reports and a range of useful information and resources.