Independence Blue Cross SVP and Chief Marketing Executive Paula Sunshine joined executives from the region to discuss the sports industry, the eSports world, and the importance of sports marketing sponsorships at the Philadelphia Business Journal’s 2018 Business of Sports Conference. Held on July 26 at the Ballroom at the Ben, the conference took a deep dive into the sports industry — both locally and nationally — speaking to Philadelphia’s professional teams, their sponsors, and the media that cover them.
Moderated by Philadelphia Business Journal Editor-in-Chief Craig Ey, the sponsor panel included:
- Paul Muller, president, Toyota Tri-State Dealers Association
- David O’Malley, president and chief operating officer, Penn Mutual
- Justin Samra, director of marketing, Rothman Institute
- Paula Sunshine, SVP and chief marketing executive, Independence Health Group
During the sponsor discussion, Sunshine shared: “Our goal is to be a good corporate citizen while also enabling our members to use their health benefits in the way that best helps them. We’re lucky in Philadelphia because the sports teams have open relationships with us and we work together to achieve mutual objectives.”