Philadelphia, PA — Ahead of the Big Game in Minneapolis on Sunday, Independence Blue Cross (Independence) sponsored the insertion of “underdog” mask cutouts in the February 2 print edition of The Philadelphia Inquirer. The masks have proven to be so popular, however, that Independence worked to find other ways to make them available to Philadelphia Eagles fans.
Travelers at Philadelphia International Airport, including those en route to Minneapolis, can pick up “underdog” mask cutouts at Passenger Information Counters throughout the airport terminals beginning today. VISIT PHILADELPHIATM will distribute “underdog” mask cutouts across Center City hotels. Its social media team will also hand them out on the first-floor rotunda of the Shops at Liberty Place on Friday at 3 p.m. Details for that giveaway will be announced on @VisitPhilly via Twitter, Instagram, and Snapchat.
“This is a moment of unity for the region,” said Daniel J. Hilferty, president and CEO of Independence. “The passion and excitement for Sunday are unmatched and we’re delighted — along with The Philadelphia Inquirer — to help Eagles fans prepare for this historic game. We thank our friends at Philadelphia International Airport and VISIT PHILADELPHIA for their assistance in distributing our ‘underdogs’ more widely.”
Independence Blue Cross also arranged for special deliveries of “underdog” mask cutouts for special Eagles fans at:
- Children’s Hospital of Philadelphia
- Gift of Life Family House
- AstraZeneca Hope Lodge of the American Cancer Society
- Police Athletic League of Philadelphia
- Ronald McDonald House of Philadelphia
- Shriners Hospital for Children
The Independence Blue Crew also surprised more than 30 students of the Isaac A. Sheppard Elementary School with “underdog” masks during a visit to Independence corporate headquarters on Thursday, February 1. Sheppard School teachers were given copies to bring back to the school for the students’ classmates.
Finally, Independence posted a digital version of the mask on its website so that anyone can print their own masks at home.
The “underdog” mask cutouts are free of charge. Fans are encouraged to take photos of themselves with the masks and share at #OurPhilly. On behalf of all the employees at Independence, we join with the region in saying, “Fly, Eagles, Fly.”
First grade students from the Sheppard School pose with their “underdog” masks at Independence Blue Cross.