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Independence Blue Cross launches new member discount program

Blue Insider helps members save on merchandise and attractions nationwide

Philadelphia, PAIndependence Blue Cross (Independence), the leading health insurance organization in southeastern Pennsylvania, launches Blue InsiderSM, an exclusive discount program to help its members save on the things they enjoy most in life. Through Blue Insider, members can save up to 60 percent on a wide range of services from national, regional, and local businesses, as well as attractions and events.

“Blue Insider is another example of the added value Independence plans can offer our members,” said Brian Lobley, Independence’s SVP of marketing and consumer business. “Leveraging the strength of our extensive network of business partners, we are proud to offer member-exclusive programs that help our customers save money on the things they want and need.”

Through Working Advantage, a premier web-based entertainment and retail savings portal, Independence will offer its national, regional, and local members the opportunity to shop Blue Insider deals online, and make purchases directly from the convenience of their computers, tablets, and smartphones.

Blue Insider discount options can be used for:

  • attractions such as movie theaters, theme parks, ski resorts, hotels, museums, zoos and aquariums;
  • special events, like Broadway shows, family-friendly events, concerts, and sporting events;
  • online books, music, apparel, and electronics; and
  • gift certificates for restaurants and retailers.

To uncover Blue Insider discounts, members can visit

In addition to Blue Insider, Independence offers a full range of innovative health and wellness services and programs, including: nutrition counseling, nurse health coaches, and the Healthy LifestylesSM Solutions program, which offers reimbursement and discounts on services like fitness center fees, weight management classes, and smoking cessation programs.

About Independence Blue Cross
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve 9.6 million people in 25 states and the District of Columbia, including 2.5 million in the region. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media contact
Kathleen Conlon
215-241-4576 (office)