Independence Blue Cross (Independence) is continuing its award-winning Beat COVID-19 public service campaign with a new focus on vaccine awareness and education. The comprehensive campaign is using TV, print, digital/social media, radio, outdoor advertising, podcasts and more to reach people in the Philadelphia region who have questions or feel uncertain about receiving the vaccine, including communities of color and younger people.
The new print and digital ads feature two themes emphasizing the safety and effectiveness of COVID-19 vaccines. “I Was on the Fence About the Vaccine” addresses public hesitancies by underscoring the safety and effectiveness of the vaccines. “There’s a Protector in Each of Us” speaks to the motivations behind vaccination, including protecting loved ones and the community from COVID-19, especially those who are unable to be vaccinated.
The first television and radio ads feature former head coach Dick Vermeil, a longtime Independence spokesperson, as well as regional football announcers Merrill Reese and Mike Quick. Their spots highlight how being vaccinated bolsters the health and well-being of the community. The campaign will also use other well-known, trusted, and influential community leaders to advance its messages.
Independence continues to encourage everyone who is eligible to get one of the COVID-19 vaccines. Those who have questions or concerns should discuss with their health care provider or learn more about vaccine specifics on the Centers for Disease Control and Prevention (CDC) website. More information is also available on ibx.com/covid19.
The Beat COVID-19 public health campaign first launched in March 2020 and was one of the earliest major COVID-19 information programs in Greater Philadelphia. The campaign has helped to educate the public on best practices recommended by the CDC through each stage of the pandemic, from mask wearing to vaccination. It highlights the ideal that “We’re all in this together” and each person plays a part in keeping the community safe. Beat COVID-19 videos can be found on ibx.com/covid19 or on YouTube.