Independence Blue Cross Launches 2018 ‘Community MVP!’ United Way Campaign

Independence Blue Cross (Independence) today launched its 2018 annual associate campaign —  “Community MVP!” — for United Way of Greater Philadelphia and Southern New Jersey. The campaign runs through September 28 and features a variety of events and community service projects to connect Independence associates with many of the organizations supported by the United Way. In 2017, nearly 80 percent of Independence associates participated in the United Way campaign, donating more than $825,000, one of the largest employer contributions in the region. Along with Independence’s corporate match, the total contribution exceeded $2 million.

This year’s campaign follows the successful launch in June of Independence’s first Community Impact Day, a company-wide day of service supporting a variety of local nonprofit organizations focused on good health and well-being. Collectively, more than 300 Independence associates and interns volunteered over 1,600 hours.

“For decades, Independence has been a proud supporter of the United Way campaign and its mission to end intergenerational poverty in our region, said Independence President and CEO Daniel J. Hilferty. “And every year our associates overwhelm us with their generous financial support for United Way and their outstanding volunteer efforts for one of the many supported organizations. We couldn’t be prouder of the corporate culture we’ve built that fully embraces giving back to our community and helping others in need.”

On September 26, nearly 350 Independence associate volunteers will participate in community service projects for the following organizations as part of the United Way Days of Caring initiative.

Additionally, on Saturday, September 22, approximately 50 Independence associate volunteers will assist the SHARE Food Program in Philadelphia by packing food boxes, sorting food donations for distribution to local cupboards, and preparing seed beds for fall vegetable plantings.

To learn more about #ibxgives2018, connect with Independence on Facebook and on Twitter.

Media contact:
Ruth Stoolman
215-241-4807 (o)
215-667-9537 (c)
Ruth.Stoolman@ibx.com