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Independence Blue Cross to Play Key Role in B. PHL Innovation Festival

By October 10, 2019July 23rd, 2020Community Events & Sponsorships Press Releases
13th Floor Pitch Room: "The Hive"

The Pitch Room at the new Independence Blue Cross Center for Innovation will be hosting B. PHL events.

Philadelphia – October 10, 2019 – Several Independence Blue Cross (Independence) employees will offer their expertise as featured speakers at the B. PHL Innovation Festival on October15-17. As one of the festival’s location partners, Independence will also host a number of festival events at its Center City campus – including within its new Center for Innovation at 1901 Market Street, Independence LIVE at 1919 Market Street, and 1900 Market Street.

Independence employees will serve as panelists in festival sessions focusing on innovation in healthcare, the workplace, technology, and more. B. PHL sessions featuring Independence employees include:

October 15

Maxing Out Safety and Performance: Innovations in the World of Athletics
Mark J. Dianno, Associate Deputy General Counsel for Independence
1:20 – 2:10 p.m. | Atrium within the Center for Innovation, 1901 Market St.

The Maxwell Football Club presents this session with three local partners who are innovating in performance, safety, and health – and changing the game for athletes

Technology is the Key to Innovation, and Every Company is a Tech Company
Mike Vennera, Senior Vice President and Chief Information Officer for Independence
2:30 – 3:20 p.m. | Pitch Room within the Center for Innovation, 1901 Market St.

The panel will discuss how local companies are embracing and investing in technology.

Wrinkles in Time: The Aging Population and the Future of Medicare and Geriatric Medicine
Christopher D. Adams, Government Markets Development Director at Independence
Dr. Heidi Syropoulos, Medical Director for Government Markets for Independence
Mitch Vidovich, Director of Government Affairs for Independence
3:40 – 4:30 p.m. | Pitch Room within the Center for Innovation, 1901 Market St.

The panel will focus on the growing aging population in the U.S. and how Medicare, policymakers, healthcare providers, and medical technology leaders are preparing for future growth.

Bringing Data to Doctors
Ashley Masterson, Ph.D., Director of Medical Cost Analytics at Independence 
3:40 to 4:30 p.m. | University City Science Center, 3675 Market St.

Healthcare researchers will share lessons learned in bridging the gap between data insights and improved outcomes.

October 16

Quil Health Answering the Question, What Happens Next?
Brian Lobley, Executive Vice President of Health Markets for Independence
Paula Sunshine, Senior Vice President & Chief Marketing Executive at Independence
9:10 – 10 a.m. | Canopy within the Center for Innovation, 1901 Market St.

The session will focus on Quil, a digital health startup company that is a joint venture of Independence and Comcast.

The New Normal: Neurodiversity and the Frontier of Inclusion
Jimmy Curran, Market Research Analyst for Independence
2:30 – 3:20 p.m. | Pitch Room with the Center for Innovation, 1901 Market St.

The session will focus on how Philadelphia businesses are making significant contributions to the rapidly developing autism-at-work movement.

The Power of Patient Information: Entrepreneurs Are Building Out Innovations with the Region’s Clinical Data Repository
Dr. Rich Snyder, Executive Vice President of Facilitated Health Networks & Chief Medical Officer for Independence
10:20 – 11:10 a.m. | Pitch Room within the Center for Innovation, 1901 Market St.

The session will focus on HealthShare Exchange’s launch of its MarketStreet platform, an innovative way to exchange patient health data and keep records up to date and available.

PHL is designed to inspire new ideas, make connections, and ignite novel ways of doing things. The ultra-inclusive festival features interactive workshops, sessions and exhibits focused on arts and culture, science, business, social impact, health care, and more.

Media Contact:
Diana Quattrone
215-241-3113 (office) | 215-815-7828 (cell)