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Independence Blue Cross hosts more than 60 employers for annual walk at lunch kickoff

Sixth annual National Walk @ Lunch Day set for April 24, 2013

Philadelphia, PA – Independence Blue Cross (IBC) today welcomed guests from over 60 area companies to a kickoff breakfast at its Market Street headquarters for the sixth annual National Walk @ Lunch Day. Designed to build excitement for IBC’s annual spring walk — one of the largest in the country — the breakfast encourages area employers to turn a working lunch into a walking lunch through participation in National Walk @ Lunch Day on Wednesday, April 24, 2013, at Rittenhouse Square.

At the breakfast, Kimberly Eberbach, IBC’s vice president of wellness and community health, gave insight on how to motivate and inspire employees to maintain a regular fitness routine year-round. IBC also shared a toolkit to help employers schedule and plan their own National Walk @ Lunch Day events at their business locations.

“IBC is committed to enhancing the health and wellness of the people and communities we serve, which means helping our customers reduce their employees’ risks for obesity, diabetes, heart disease, and other chronic illnesses – and walking is part of that equation,” said Eberbach. “Regular walking not only lowers blood pressure, boosts metabolism, and reduces stress, it also burns fat and calories. And on top of that, walking can be done by people at all fitness levels making it an excellent choice for any company-wide wellness initiative.”

This year, the American Cancer Society (ACS), IBC’s long-standing community partner, will also join the National Walk @ Lunch Day activities in April. After walking, participants can enroll in ACS’s landmark national cancer prevention study, CPS-3. In October 2012, IBC hosted the first CPS-3 community enrollment activity at a company in a major metropolitan market and the largest CPS-3 enrollment event in the region. This latest effort in the Philadelphia region is part of a national campaign by the American Cancer Society to recruit for the study 300,000 men and women between the ages of 30 and 65 who have never been diagnosed with cancer.

On April 24, IBC will host a centralized walk in Philadelphia at Rittenhouse Square, while smaller walks will take place throughout the region at employer sites, schools, government offices, and senior centers.

In addition to National Walk @ Lunch Day, IBC supports numerous events and activities designed to promote physical exercise and healthy lifestyle decisions by its members and the community, including the Blue Cross Broad Street Run in May, Step Out: Walk to Stop Diabetes in October, and the Blue Cross RiverRink at Penn’s Landing from November to March.

Media contact:
Kathleen Conlon