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Independence Blue Cross and Penn Medicine share ideas about health care innovation

Two leaders talk about partnership and technology at industry webinar

Philadelphia, PAIndependence Blue Cross (Independence) Vice President of Corporate Development and Innovation Terry Booker and Penn Medicine Chief Innovation Officer Roy Rosin today presented ideas about ways to improve health care in the Philadelphia region through innovation and partnership at a webinar sponsored by the Corporate Research Group and attended by health plan and health system leaders across the nation.

Technology-enabled innovation represents the future of healthcare and Independence and Penn Medicine have allocated resources and built a strong partnership to identify effective new health care delivery approaches. They are also providing capital investment and expert guidance and mentoring to help health care start-ups create and launch new businesses. Some of the initiatives they have supported include virtual health insurance cards, diagnostics via smart phone, remote monitoring, EHR-based decision support and price transparency.

Corporate Research Group/ CRG Research, Inc. (CRG) has been serving the managed healthcare marketplace since 1993 as the industry’s leading source for news, strategic intelligence, market research and custom consulting. CRG products and services include daily email updates, weekly electronic newsletters, annual forecasts and reports, industry conferences, webinars, site license memberships and custom consulting solutions.

About Independence Blue Cross
Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we serve more than 8.2 million people in 24 states and the District of Columbia. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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Ruth Stoolman
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