Philadelphia, PA – Daniel J. Hilferty, president and CEO of Independence Blue Cross (Independence), spoke today at the Greater Philadelphia Alliance for Capital and Technologies Phorum, a leading technology strategy conference hosted at the World Café Live located at 3025 Walnut Street in Philadelphia.
In his talk, “Customer engagement in a digital world,” Hilferty explains why the traditional model of the health insurer is outdated and no longer works in the modern era. He further notes some key ways Independence is changing the delivery of health care and keeping people well including:
- Mobile applications — to educate and empower Independence’s members toward better health.
- Partnership with New York University and NYU Langone Medical Center — to develop machine-learning algorithms to predict undiagnosed diabetes.
- Research with Penn Medicine — to improve medication adherence after a heart attack.
- IBC Center for Health Care Innovation — to help transform the Philadelphia region into the Silicon Valley of health care innovation, investment and employment.
Phorum is an annual one-day tech strategy conference that attracts some of the nation’s leading thinkers around one trending topic. The event includes insights and first-hand experiences from a host of industry experts and; hands-on interaction with relevant technological solutions www.phorumphilly.com.
About Independence Blue Cross
Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we serve more than 8.2 million people in 24 states and the District of Columbia. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.