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Independence recognized by City Council for Millennial Health efforts

By February 24, 2020May 19th, 2020BCBSA News Company Updates
Group photo from City Council Resolution recognizing Independence Blue Cross's efforts to address health challenges facing millennials

Councilwoman Katherine Gilmore Richardson presents a City Council Resolution to Stephen Fera, senior vice president of Public Affairs at Independence Blue Cross; Lorina Marshall-Blake, vice president of Community Affairs, and several associates who advocate on behalf of the Health of America initiative. 

On February 21, newly elected City Councilwoman At-Large Katherine Gilmore Richardson recognized Independence Blue Cross for its efforts to raise awareness about critical millennial health issues. Gilmore Richardson presented a resolution introduced by former Councilwoman At-Large Reynolds-Brown (whom Councilwoman Richardson succeeded) and passed by City Council on December 12, 2019. Accepting the resolution was Stephen Fera, senior vice president of Public Affairs at Independence Blue Cross, and several Independence associates.

The resolution summarizes data contained in the Blue Cross Blue Shield Association’s Health of America report on Millennial Health and authorizes the City Council’s Committee on Public Health and Human Services to investigate the increasing health concerns impacting the millennial population in Philadelphia. It also commits to finding innovative solutions to combat these adverse health effects.

Nearly 73 million people in the U.S. are millennials, and data show they are less healthy than Gen X members were at the same age. The report examines the health trajectory of a generation that will soon comprise the largest group of Americans in the workforce.

Independence hosted the inaugural Health of America Forum, Millennial Health: A Call to Action, in partnership with the Blue Cross Blue Shield Association on November 6, 2019. The Forum  convened business leaders and employers, physical and behavioral health providers, millennials and more at the Kimmel Center for Performing Arts to discuss improving the health of millennials.

Media contact:
Ruth Stoolman
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215-667-9537 (cell)