Independence launches year two of Celebrate Caring to honor nurses

Nominate a nurse at ibx.com/nurses, and Independence may surprise them during National Nurses Week. Winners will receive a $1,500 donation to a nonprofit of their choice.

Philadelphia – March 9, 2020 – Independence Blue Cross will once again honor outstanding regional nurses through its Celebrate Caring campaign. Independence invites members of the community to help the company identify nurses from the Greater Philadelphia area who are making a remarkable impact in the workplace and community.

Nominations are open today through Friday, April 3 on ibx.com/nurses. The campaign is open to all types of nurses who work in any health care setting and live in Pennsylvania, New Jersey, or Delaware. Independence will choose three nurses and celebrate their commitment to nursing excellence during National Nurses Week, May 6-12.

Celebrate Caring is an integrated, multi-media campaign to honor nurses who leave a lasting impression on patients, families, and the community at large. Winners will be highlighted on Independence’s website and social media channels, as well as through our media partners, 6abc and iHeartRadio.

Three nurses will receive a $1,500 donation to a 501(c)(3) nonprofit of their choice. Independence will also surprise winners with pop-up “thank you” celebrations at work during National Nurses Week. They will be featured in videos, on the news, and on the radio.

Prizes for the three winners include:

  • A $1,500 donation in their name to a 501(c)(3) nonprofit organization
  • A thank-you celebration during National Nurses Week
  • Tickets to local sports and music events
  • Gift certificates for a relaxing spa day, and more.

We will also share the stories of seven inspiring honorees on our blog site, IBX Insights. Independence encourages everyone to spread the word and follow the campaign at #CelebrateCaring on our Facebook, Twitter, Instagram, and LinkedIn.

More about the campaign

The 2019 Celebrate Caring campaign showed the incredible work nurses are doing in the field to support the health and well-being of the community. Our seven honorees and three winners – Kathy Einthoven, Anne DeLuca, and Tyler Greenfield – all had touching stories that represented a variety of roles in nursing. The winners were chosen from 700 nominations across 180 health care settings highlights the role of nurses within the company.

Celebrate Caring also highlights the role of nurses within the company. Independence has nearly 300 nurses serving our members across many departments. Our Registered Nurse Health Coaches are available 24/7 to help members navigate their health care needs and provide care management support. There are many other critical roles for nurses within the company, including policy, informatics, auditing, precertification, and more.

 

Media Contact:
Britni Zahodnick
215-241-2228 (office)
908-451-7521 (cell)
Britni.Zahodnick@ibx.com