New Independence ad campaign delivers message of caring and kindness

New advertising campaign brings a positive, uplifting message to Philadelphia region updating brand positioning and addressing local consumer sentiment

Philadelphia, PA —  Independence Blue Cross (Independence) introduced a new advertising campaign, “Let’s Take Care of You Together,” that demonstrates Independence’s longstanding commitment to caring for people in the communities it serves. During a time when consumers face growing concern over health care reform,...
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Blue Cross Blue Shield Association Study Finds Millennials are Less Healthy than Generation X Were at the Same Age

Blue Cross Blue Shield Health of America Graphic - wooden blocks with health icons stacked into a pyramid and text that reads:

Philadelphia millennials are somewhat less healthy than the national average, primarily due to behavioral health conditions like depression, anxiety, and substance use disorder

Philadelphia – April 24, 2019 – Millennials in the Philadelphia region are somewhat less healthy than the national average, based on a new Health of America study using the Blue Cross Blue Shield Health IndexSM (BCBS Health Index). ...
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Independence Health Group reports 2018 financial results

Strong performance, multi-year strategy reflected in solid financial foundation and allows for increased contributions to community health initiatives

PHILADELPHIA — April 23, 2019 — Independence Health Group, Inc., (Independence) the parent company of Independence Blue Cross, LLC, reported strong financial results for 2018 with total revenue of $16.3 billion and net income of $324 million,...
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Independence teams up with Unite for HER to support Medicare Advantage members with breast cancer

Unite for HER Founder and CEO Sue Weldon with HER care box
Unite for HER Founder and CEO Sue Weldon with HER care box Philadelphia, PA — April 17, 2019 — Independence Blue Cross (Independence) has teamed up with West Chester-based nonprofit Unite for HER to send self-care boxes to Medicare Advantage members who have been newly diagnosed with breast cancer. The boxes – known as HER care boxes – will contain products carefully selected to help enhance the health and comfort of those members while they undergo treatment....
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Independence Blue Cross announces three executive promotions

Independence Blue Cross (Independence) announced three promotions within the company’s executive Sales team. Susan Larkin, Senior Vice President, Health Markets Susan Larkin has been promoted to senior vice president of Health Markets. In her new role, Larkin is responsible for optimizing the business performance for Independence Blue Cross and its affiliates. She will leverage her deep industry experience in harnessing the power of the organization to collectively drive profit and loss (P&L) operating results across all segments by enhancing revenue opportunities and driving administrative and medical cost efficiencies....
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Independence Blue Crew plans active National Volunteer Week

Photo of Blue Crew volunteers smiling while packing boxes of canned food at Share Food Program Location
Philadelphia, PA — April 8, 2019 — Members of the Independence Blue Cross (Independence) Blue Crew, the company’s associate volunteer group, will be out in full force in celebration of National Volunteer Week, (April 7-15) which recognizes American volunteerism and the passionate people across the nation who dedicate their time and talents to serving others. Nearly 230 Independence associates are planning to volunteer to support projects dedicated to community health,...
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Quil, the joint venture between Independence Health Group and Comcast, names Carina Edwards Chief Executive Officer

New digital health company expects to launch first pilot programs this year

Philadelphia, PA — Quil, the healthcare joint venture from Independence Health Group (Independence) and Comcast, today announced the appointment of Carina Edwards as CEO. Edwards will lead the new digital health company’s efforts to provide patients and their caregivers personalized content and information related to specific healthcare journeys....
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Independence Blue Cross and Trinity Health sign new long-term agreement

family laying in grass together
Philadelphia – March 29, 2019 – Independence Blue Cross (Independence) and Trinity Health Mid-Atlantic have signed a new five-year agreement, effective April 1, 2019. The agreement – which includes Mercy Fitzgerald Hospital, Mercy Philadelphia Hospital, Nazareth Hospital, St. Mary Medical Center, and Saint Francis Healthcare in Delaware – demonstrates a continued commitment between Independence and Trinity Health Mid-Atlantic to provide members and patients with access to quality,...
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Blue Cross Blue Shield Association Health of America Report shows a 33 percent increase in ADHD diagnoses among children in the Philadelphia region

Health of America Graphic featuring students boarding a yellow school bus in the background and text reading: ADHD Diagnoses are most prevalent among middle school children
The number of commercially insured children diagnosed with attention-deficit/hyperactivity disorder (ADHD) increased 33 percent from 2010 to 2017 in the Philadelphia region, according to a new study of medical claims by the Blue Cross Blue Shield Association (BCBSA). Nationally, almost 2.4 million commercially insured children were diagnosed with ADHD, climbing 31 percent. Part of the Blue Cross Blue Shield,...
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Rob Richter joins Independence Blue Cross Sales Team

Philadelphia, PA — March 25, 2019 — Independence Blue Cross (Independence) announces a new addition to the Sales team. Rob Richter has joined the company as consultant relationship manager. In this role, Richter is responsible for cultivating, developing, and leading relationships with national consulting houses and brokers with the goal of creating stronger partnerships and delivering excellent service in the marketplace....
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