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Independence Chief Marketing Officer discusses sports marketing at 2018 Business of Sports Conference

2018 Business Sports Conference
Independence Blue Cross SVP and Chief Marketing Executive Paula Sunshine joined executives from the region to discuss the sports industry, the eSports world, and the importance of sports marketing sponsorships at the Philadelphia Business Journal’s 2018 Business of Sports Conference. Held on July 26 at the Ballroom at the Ben, the conference took a deep dive into the sports industry — both locally and nationally — speaking to Philadelphia’s professional teams,...
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Independence Blue Cross takes steps to help members affected by the wildfires in California

Philadelphia, PA — August 2, 2018 — Independence Blue Cross (Independence) is taking extra measures to help its group customers with employees residing in California who might be affected by the Riverside, Shasta, Mariposa, River, Ranch, and Steele wildfires. To help these members impacted by the wildfires, Independence will alter some of its policies now through September 1,...
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Independence and Comcast discuss new partnership during latest Oliver Wyman podcast

Brian Lobley, president of Commercial and Consumer Markets at Independence Blue Cross, recently sat down with Don Mathis, general manager of Growth at Comcast NBCUniversal, and Helen Leis, partner in the Health and Life Sciences division at Oliver Wyman, for a new episode of the Oliver Wyman Health Podcast. Over the course of 20 minutes, the three health and business leaders discuss the new partnership between Independence and Comcast and its potential impact on the health care consumer landscape....
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Independence and Comcast collaborate on Innovation Day to spotlight cutting-edge health technology

Innovation Day
Pictured left to right: Brian Lobley,  president of Commercial and Consumer Markets for Independence; Don Mathis, general manager of Growth Initiatives for Comcast; and Terry Booker, vice president of Corporate Development and Innovation for Independence.   Independence Blue Cross, in collaboration with Comcast, through its Connected Health effort, hosted “Innovation Day,” which featured some of the region’s most promising health care start-ups and entrepreneurs....
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Daniel J. Hilferty, president and CEO of IHG, on Gov. Wolf’s declaration of opioid crisis as statewide disaster emergency

Philadelphia, PA —  Statement from Daniel J. Hilferty, president and CEO of Independence Health Group, on Gov. Tom Wolf declaring Pennsylvania’s heroin and opioid addiction crisis a statewide disaster emergency. “Opioid abuse is the worst drug crisis in American history and the tragic epidemic is only growing in our region. Each day, thousands of people begin to misuse prescription opioids and many of them will join the millions of Americans already suffering from addiction....
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Independence helps Philadelphia shine this holiday season

Photo from atop 1515 Market Street, courtesy of Peter Tobia for Center City District Center City Philadelphia will shine this holiday season thanks to a new light and music spectacular presented by Independence Blue Cross in collaboration with Center City District and 6ABC. The Deck the Hall Light Show — a free choreographed light show,...
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Independence Blue Cross supports World Antibiotic Awareness Week

Independence saw a nearly 10 percent reduction in antibiotic prescribing from 2010-2016

More than half of all antibiotics are unnecessary or prescribed for the wrong reason, according to the Centers for Diseases Control and Prevention. In fact, most common infections are viral in nature and do not require antibiotics at all. In recognition of World Antibiotic Awareness Week, November 13 to 19,...
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Independence Blue Cross conference convenes industry and community leaders to explore purposeful partnerships

As a leading corporate citizen, Independence Blue Cross (Independence) has been committed to serving and inspiring people in the Philadelphia region for 80 years. That is why Independence convened a national conference, Partnerships with Purpose, aimed at exploring the power of collaboration to drive positive community impact. The conference brought together industry and community leaders to discuss opportunities for stronger,...
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Independence Blue Cross launches one-of-a-kind development program – “Know Your Value” – to empower employees

Program developed by Mika Brzezinski, founder, Know Your Value and co-host, MSNBC’s Morning Joe, in partnership with NBCUniversal Philadelphia, PA — Independence Blue Cross (Independence) yesterday launched “Know Your Value,” a one-of-a-kind employee development program launched by Mika Brzezinski, founder of “Know Your Value” and co-host of MSNBC’s Morning Joe, in partnership with NBCUniversal....
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Independence Blue Cross is committed to helping members and the community-at-large during aftermath of Hurricane Harvey

Philadelphia, PA — Independence Blue Cross (Independence) is taking extra measures to help its members and the community-at-large in Texas following Hurricane Harvey. “Our thoughts are with the people and communities coping with the devastating effects of Hurricane Harvey,” said Daniel J. Hilferty, president and CEO of Independence. “We have many members in the affected areas and are committed to getting them access to the care they need,...
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