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Independence Blue Cross introduces the IBX Better Health℠ Champion care management and advocacy program

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New solution provides a higher level of engagement to help improve employee health, lower costs

Independence Blue Cross (Independence) introduces IBX Better HealthSM Champion. This new care management and advocacy solution provides Independence customers with a higher standard of engagement to help them improve employee health, lowers health care costs, and increase employee satisfaction.

IBX Better Health Champion brings together award‑winning engagement tools; predictive analytics; the personalized outreach and support of a multi‑specialty care management team; and an enhanced customer service experience from a dedicated team at Independence. It will be available to Independence self-funded customers starting January 1, 2022.

“Our goal at Independence is to be a health plan partner for customers by helping their employees live an all-around healthier life — from physical and mental health to emotional and financial health,” said Brian Lobley, Independence chief operating officer and president of Health Markets. “IBX Better Health Champion can do that by identifying health challenges that exist among employees, offering proactive outreach to help address those challenges, and ensuring the right support is in place to help employees and their families.”

The program offers Independence customers a number of benefits, including:

  • Smarter insights. Advanced analytics and clinical insights to help identify the health needs of employees and determine when and where to incorporate the right resources based on their personal preferences. Ideally, this includes addressing underlying member health issues before they escalate to emergency room visits.
  • Deeper engagement. Engagement that focuses on building relationships with employees and keeping them connected with the right tools and clinical and community resources to help them successfully navigate their health journey. This includes one-on-one support from a designated Registered Nurse Health Coach and a multi-specialty care team to help members who are struggling to manage multiple chronic diseases. It also includes a dedicated customer service team that knows the company’s unique characteristics as well as its health plan options.
  • Better results. Results that deliver a healthier bottom line for both employers and employees. IBX Better Health Champion can deliver better health outcomes and a proven reduction in health care costs backed by a strong performance guarantee structure. This leads to a lower total cost of care and a healthier workforce for employers.

IBX Better Health Champion is one tool within the IBX Better Health product portfolio. The portfolio offers a variety of services and a suite of products that allow for the unique needs of each company’s workforce.

Additional information about Independence group health plans can be found at

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.


Media Contact:
Kathleen Conlon
267-918-8057 (mobile)