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Independence kicks off new phase of Beat COVID-19 campaign focused on child vaccinations with Dr. Reetika Kumar

Independence Blue Cross (Independence) just launched the latest phase of its Beat COVID-19 public health campaign with a focus on child vaccinations. Dr. Reetika Kumar, mother, physician, and Independence market medical executive and VP of strategic clinical solutions, tells us why it’s so important to protect our children from COVID-19 by getting them vaccinated.

Independence launched the Beat COVID-19 campaign in March 2020, at the start of the pandemic, as an effort to educate the Greater Philadelphia community about COVID-19. Throughout its phases, the campaign has focused on precautions, safety guidelines, and vaccine awareness, especially for young people and communities of color. This latest phase incorporates videos, radio, print, digital, and social media posts to reinforce the importance of loving and protecting our children by getting them vaccinated.

This video has been updated to reflect that COVID-19 vaccines are now available for children 6 months and older.

Talk to your child’s doctor about the safety and effectiveness of the COVID-19 vaccine. For more information, visit