Independence Blue Cross serves as title sponsor of PCOM Wellness Fest

Two women, a man, and three children enjoy the 2018 PCOM Wellness Fest.

Free health fair promotes health and wellness on Saturday, September 21

Independence Blue Cross (Independence) will serve as the title sponsor of the second annual Philadelphia College of Osteopathic Medicine (PCOM) Wellness Fest on Saturday, September 21 from 10 a.m. to 3 p.m. at PCOM’s City Avenue campus. The fun-filled event is designed to promote healthy living....
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Paula Sunshine appointed to Pennsylvania Health Insurance Exchange Authority

Governor Tom Wolf announced that Paula Sunshine, senior vice president and chief marketing executive at Independence Blue Cross (Independence), will serve as a member of the newly created Pennsylvania Health Insurance Exchange Authority. The purpose of the Authority is to create, manage, and maintain a competitive state-based Marketplace where individual consumers can enroll in health insurance plans....
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Independence Blue Cross and Dedicated Senior Medical Centers to hold “Spring Fling” events

The events, to be held at centers throughout the city, will celebrate seniors and the community

This week, Independence Blue Cross (Independence) is hosting “Spring Fling” events at Dedicated Senior Medical Centers (Dedicated) throughout the city. The events give Independence the opportunity to recognize seniors who have chosen to get care at Dedicated, introduce those seniors’ family and friends to the personalized and affordable services Dedicated offers,...
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Independence Blue Cross announces three executive promotions

Independence Blue Cross (Independence) announced three promotions within the company’s executive Sales team. Susan Larkin, Senior Vice President, Health Markets Susan Larkin has been promoted to senior vice president of Health Markets. In her new role, Larkin is responsible for optimizing the business performance for Independence Blue Cross and its affiliates. She will leverage her deep industry experience in harnessing the power of the organization to collectively drive profit and loss (P&L) operating results across all segments by enhancing revenue opportunities and driving administrative and medical cost efficiencies....
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Independence supports efforts to increase colorectal cancer screening rates in Philadelphia, which are among the nation’s lowest

Medium shot of Dan Hilferty speaking at the podium at March Forth Colorectal Cancer Alliance Event
Independence Blue Cross (Independence) hosted Michael Sapienza, CEO of the Colorectal Cancer Alliance (CCA), and area business leaders for a breakfast discussion about the importance of preventive screening and early detection of colorectal cancer. At the meeting, Independence CEO Daniel J. Hilferty announced that Independence will support the March Forth Philadelphia Prevention Project, which seeks to save lives by promoting increased colorectal cancer screening in the Philadelphia region....
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Blue Cross Blue Shield Association Health of America Report shows a 33 percent increase in ADHD diagnoses among children in the Philadelphia region

Health of America Graphic featuring students boarding a yellow school bus in the background and text reading: ADHD Diagnoses are most prevalent among middle school children
The number of commercially insured children diagnosed with attention-deficit/hyperactivity disorder (ADHD) increased 33 percent from 2010 to 2017 in the Philadelphia region, according to a new study of medical claims by the Blue Cross Blue Shield Association (BCBSA). Nationally, almost 2.4 million commercially insured children were diagnosed with ADHD, climbing 31 percent. Part of the Blue Cross Blue Shield,...
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Independence Blue Cross announces expanded role for Ginny Calega, M.D.

Ginny Calega headshot
Independence Blue Cross (Independence) recently announced that Ginny Calega, M.D., a physician and experienced health care leader who has served as the vice president of Medical Management and Policy at Independence since 2017, will have an expanded role of vice president of Medical Affairs. In her new role, Dr. Calega will oversee an updated clinical structure within Independence that will leverage the complementary nature of case and condition management and utilization management to improve the access,...
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Victor Caraballo, M.D., promoted to vice president of Quality Management at Independence Blue Cross

Dr. Victor Caraballo
Independence Blue Cross (Independence) has promoted Victor Caraballo, M.D., a nationally recognized expert in quality management who has served as a medical director at the organization since 2002, to vice president of Quality Management. In his new role, Dr. Caraballo is responsible for ensuring the clinical quality of services delivered in Independence’s provider network as well as compliance with accreditation,...
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New race logo and website highlights the 40th anniversary of the Philadelphia Department of Parks & Recreation Blue Cross Broad Street Run

Lottery for the race opens on February 1

In celebration of the 40th anniversary of the Philadelphia Department of Parks and Recreation’s annual Blue Cross® Broad Street Run, the city and title sponsor Independence Blue Cross (Independence) today unveiled a new race logo and enhanced website. The improvements simplify and streamline race information and make the site mobile-friendly and easier to navigate....
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Independence CEO gives key advice to youth non-profits

Independence Blue Cross CEO Dan Hilferty addressing Youth Non-Profit Symposium
Dan Hilferty, Independence Blue Cross CEO, speaks to a room filled with youth-serving non-profit leaders at Pierce College about building relationships with organizations that can help support their missions. City Councilman David Oh recently invited Dan Hilferty, Independence Blue Cross CEO, to speak to nearly 200 people at the 7th Annual Youth Non-Profit Symposium at Pierce College....
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