New Independence ad campaign delivers message of caring and kindness

New advertising campaign brings a positive, uplifting message to Philadelphia region updating brand positioning and addressing local consumer sentiment

Philadelphia, PA —  Independence Blue Cross (Independence) introduced a new advertising campaign, “Let’s Take Care of You Together,” that demonstrates Independence’s longstanding commitment to caring for people in the communities it serves. During a time when consumers face growing concern over health care reform,...
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Independence CEO Dan Hilferty published in a leading health policy journal

Independence Blue Cross CEO Dan Hilferty was recently published in The Journal of Law, Medicine & Ethics. The journal, read by thousands of health care professionals, is a respected source for information on the equitable and ethical delivery of health care. The article, “Getting Health Care Right,” discusses the importance of universal access and stability in our health care markets and the need for collaboration between the public and private sectors....
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Rob Richter joins Independence Blue Cross Sales Team

Philadelphia, PA — March 25, 2019 — Independence Blue Cross (Independence) announces a new addition to the Sales team. Rob Richter has joined the company as consultant relationship manager. In this role, Richter is responsible for cultivating, developing, and leading relationships with national consulting houses and brokers with the goal of creating stronger partnerships and delivering excellent service in the marketplace....
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Independence Blue Cross launches Celebrate Caring campaign to recognize the region’s outstanding nurses

Philadelphia, PA — March 11, 2019 — Independence Blue Cross (Independence) today launched a multimedia campaign and contest to celebrate nurses and the work they do to improve the health and well-being of people in our region. Celebrate Caring: Nominate a Nurse invites the community to help Independence identify and say “thank you” to outstanding nurses making a big difference in people’s lives....
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Mayor Kenney reads to first-graders at Independence for Read Across Philadelphia Day

Independence Blue Cross and Philadelphia READS celebrated Read Across Philadelphia Day with Mayor Kenney and first-graders from the Isaac A. Sheppard Elementary School. Lorina Marshall-Blake, Independence Blue Cross Foundation president, and Stephen Fera, senior vice president of Public Affairs at Independence, joined the mayor for a spirited reading of the classic children’s book, “The Cat in the Hat,” by Dr....
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