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Independence Blue Cross proudly sponsors 2024 PHS flower show

Independence Blue Cross (IBX) returns for the fourth year as an exclusive sponsor of the iconic Pennsylvania Horticultural Society (PHS) Philadelphia Flower Show. The 195th event March 2-10 at the Philadelphia Convention Center.

The theme “United by Flowers” celebrates the unique and colorful community born out of a shared love and appreciation of gardening. Attendees can expect immersive floral exhibits, world-class plant competitions, family-friendly activities, educational sessions featuring floral and gardening experts, and shopping.

IBX sponsored two distinct experiences for guests to enjoy:

  • The first, a walk through two connected family gardens designed by Susan Cohen Gardens, represents generational differences and similarities reinforcing the theme of flowers uniting.
  • The second experience is an IBX-branded space where attendees and members are invited to step inside a “Community Garden” and reflect on how they can nurture their own communities. Guests are asked to think about how they can inspire kindness, service, connection, and uniqueness while they take a flower and plant it in the IBX garden. At the end of the ten-day show, the flower beds will be filled.

For more than 85 years, IBX has been rooted in local traditions like the PHS Philadelphia Flower Show. As the region’s largest health insurer, IBX is committed to enhancing the health and well-being of its members while nurturing the community with impactful philanthropy.