Live Fearless - Olympic Spot
Viewers of the 2016 Summer Olympics had the opportunity to catch Independence’s newest Live Fearless commercial, which debuted during the Opening Ceremonies on August 5. Themed “Back in the Game,” the 30-second spot – which continues to air locally ‒ supports the campaign with a new Philadelphia-centric storyline. The commercial features an older Philadelphian who fearlessly gets “Back in the Game” by giving up his unhealthy morning routine for a more healthy one….
blue cross broad street run
The cold, rain, and occasional wind gusts didn’t stop more than 34,000 runners from participating in the 37th annual Blue Cross Broad Street Run on Sunday, May 1. The run, which is the nation’s largest 10- miler, takes participants from Broad Street and Sommerville Avenue to the Navy Yard — all the while passing iconic Philadelphia landmarks such as Temple University,…