Philadelphia, PA – The Journal of Change, an award-winning publication from the Independence Blue Cross (IBC) Foundation chronicling innovation in health care, has won a Gold Award of Excellence in the 20th annual Communicator Awards, a leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, the Communicator Awards receives over 6,000 entries from companies and agencies of all sizes,…
Funding supports community health centers, nursing education, and improving child wellness Philadelphia, PA – The Independence Blue Cross Foundation announced its contributions to leading solutions for a healthier community through a series of grants aimed at increasing access to health care in medically underserved areas; bolstering the health care workforce; building healthier communities, and improving childhood wellness….

Innovative marketing communications increased membership, clarified benefits and health care reform

Philadelphia, PA – Independence Blue Cross (Independence) received top honors from several well-known international and local awards programs for its excellence and creativity in developing outstanding marketing and communication initiatives. “We are pleased to be recognized for our effective Medicare marketing outreach campaigns that engaged our more than 90,000 Medicare Advantage members and hundreds of brokers and convinced them to choose Blue,” said Robert Smith,…

IBC, Penn Medicine and DreamIt Ventures to help speed their solutions to market

Philadelphia, PA – Independence Blue Cross (Independence), Penn Medicine, and DreamIt Ventures today announce the cohort of nine health-tech startups selected to participate in DreamIt Health Philadelphia 2014, the third cycle of DreamIt’s health-tech accelerator and second held in Philadelphia. The startup teams,…
Philadelphia, PA – When it launched its Center for Health Care Innovation in February, Independence Blue Cross (Independence) said the Center would serve as a place where the company’s associates and external partners could innovate, collaborate, learn, and implement path-finding new concepts in health care. As part of that broad initiative, Independence has now partnered with Philadelphia University on a pilot program called “A Primer on Innovation,” a four-week customized leadership program designed to introduce Independence leaders to the principles and practices of innovation using Philadelphia University’s signature methods of active,…

Daniel J. Hilferty honored for his strong support of Red Cross services and corporate philanthropy

Philadelphia, PA – Daniel J. Hilferty, Independence Blue Cross (Independence) president and CEO, was honored today with the 2014 American Red Cross Southeastern Pennsylvania (SEPA) Citizen of the Year Award for his strong support of Red Cross services and his advocacy of corporate philanthropy throughout the region….

Independence Blue Cross medical director elected as Society’s 153rd president

Philadelphia, PA – Anthony M. Padula, M.D., FACS, medical director at Independence Blue Cross, has been elected the 153rd president of the Philadelphia County Medical Society (PCMS). The official inauguration will be held at the Union League of Philadelphia on June 14. Dr. Padula was elected by his peers and will serve a one-year term….

Contest raised awareness among millennials of ACA enrollment deadline

Philadelphia, PA – Independence Blue Cross (Independence) today announced the winners of its consumer-focused video competition to raise awareness among the millennial generation of the deadline to enroll in a new health plan under the Affordable Care Act (ACA). Neumann University student Kathleen Poliski, 21,…

Tandigm Health’s innovative coordinated care model will provide higher-quality care, lower costs

Philadelphia, PA – Independence Blue Cross (Independence) and DaVita HealthCare Partners today announced the creation of Tandigm Health. This unique joint venture, based in Philadelphia, Pa., will help deliver high-quality, affordable care to the region by combining the expertise of one of the country’s largest,…

DreamIt Health Philadelphia now accepting applications for summer 2014

Philadelphia, PA – Independence Blue Cross (IBC), Penn Medicine, and DreamIt Ventures today announced that DreamIt Health Philadelphia, the region’s first healthcare accelerator, is now accepting applications from startup teams worldwide for its second Philadelphia healthtech program to begin in July. Last year’s inaugural DreamIt Health class brought six promising healthcare startups from across the country to Philadelphia to work alongside four Philadelphia-born startups on a wide range of significant healthcare problems,…
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